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(3-hour Intensive Session - limited to 8 participants) Can you answer the following question: "Why should I do business with you as opposed to all my other options, including using your competitors, doing it myself, or doing nothing?" If you can't, your marketing message is as follows: "Give me your money for no good reason." Despite what you may think, your business is or can be unique in ways that will give you a powerful competitive advantage - IF you can communicate the value of that difference to your prospects and clients. In this workshop you will identify (or manufacture, if need be!) a unique competitive advantage that will emerge from the core of who you are, what you're good at, and what you care about most. You'll craft a powerful and attractive message based on that difference, and identify a market segment ready to hear that message. By the end of this workshop, you'll be ready to conduct your own highly successful marketing campaign. Important note: This workshop is limited to the first 8 participants who sign up. I can't do work of this depth in a group larger than that. "Be Yourself" provides pretty close to the same attention and expertise you'll get by hiring me at my full consulting rate. This workshop, at only $110 per person for 3 hours of valuable marketing guidance, is truly a great value.
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